earnings improved by online betting
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19 April 2013

William Hill said a strong performance in online betting helped to enhance its very first quarter operating earnings by 8%.
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More sporting bets were made online than in its betting shops, with an increasing number placed through its mobile apps.

The company said, external that although it had a bad Cheltenham Festival, it had much better luck in the Champions League.
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It was the very first time no English football team had remained in the quarter finals given that 1996.
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As such, while the yohaig code quantity paid out to winning bets at the Cheltenham Festival was higher, the cash punters put on English groups to progress to the Champions League quarter finals and beyond all entered into William Hill's coffers.
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The company said it had also enjoyed its best-ever outcome in a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been a successful start to 2013 in trading terms", stated primary executive Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last four years, we intend to increase our share and are making considerable investments in marketing, innovation and people to accomplish that," he included.

On Monday, competing bookie Ladbrokes cautioned that trading had actually been even worse than anticipated in the very first three months of the year.
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The company blamed a drop in make money from the Cheltenham Festival and lower earnings from high value gamblers. It added that a high variety of cancelled meetings, because of the severe winter, had also affected its results.
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Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, said: "William Hill's performance and potential customers are in stark contrast to the problems presently being faced at Ladbrokes.

"There are, naturally, headwinds, such as the fierceness of competitors in the sector and the yohaig code normally pushed consumer, but these are obstacles which the yohaig code entire market is dealing with," he added.

Ladbrokes cautions on slower trading

15 April 2013